Guaranteed returns of 3x or 4x on paid ads investments
We lower the cost to acquire a lead or sale online over time and steadily increase the PPC budget to attract more leads and sales. Pay-per-click ads are about maximising the return on the dollars spent and consistently generating positive gains for the business.
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Grow your business with Pay-Per-Click
Can you think of a potential client not spending time on Google, Meta and other platforms?
Your potential clients spend more time on Google, Meta, LinkedIn, TikTok and other platforms.
Run ads on Google, Meta, LinkedIn, TikTok and other platforms to generate leads and sales.
Pay-per-click (PPC) campaigns should generate at least three times or more revenue on ad spend. Check your ROI by comparing the revenue generated from leads against the spend for ads.
PPC will become profitable when profits from converted clients (over the client's lifetime) through paid ads pay off the advertising and agency fees. Profitable paid ads will boost business growth.
You can dominate the market by reinvesting and competing aggressively with your competitors to capture a larger market share. Increase your spending on PPC for effective growth.
Go for the easy wins with
Smart PPC campaigns that target only potential clients.
Gone are the days of targeting PPC ads for everyone in your target audience. With advances in machine learning on Google, Meta, TikTok, and other platforms, today's PPC ad campaigns can be optimised to target high-intent clients most likely to convert.
Target the 3% that's ready to buy.
At any given time, roughly 3% of your target audience will be looking to buy or inquire, and you can target this audience very precisely through PPC campaigns. Smart PPC campaigns can now be trained with data to find clients who are actively looking to buy.
Build a relationship with 97% of potential buyers.
While going for the easy wins, it's essential that you add value to those who are not yet ready to buy but are in the research or interested phases. You can run PPC campaigns with moderate budgets to easily target these audiences and build a relationship with your brand by adding value to them.
Why waste your advertising money starting with branding when you can target the ready to buy clients precisely with PPC?
Services we offer
Harness the potential of Bing Ads while your competition has looked the other way.
Still not sure of PPC?
Three reasons why PPC is right for your business
Gone are the days of targeting PPC ads for everyone in your target audience. With advances in machine learning on Google, Meta, TikTok and other platforms, ad campaigns can be optimised to target clients most likely to convert.
Spend your marketing dollars where people spend most of their time
Average screen time as of 2024 has reached over 6 hours per day. And to mention a few, this time is spent on Google Search, Facebook, Instagram, TikTok, YouTube and reading news.
So shouldn't you be spending the bulk of your marketing dollars on PPC advertising if you are serious about scaling the business rather than just getting by?
Be in control. Know exactly how much in return you get for the dollars spent
For 90% of the industries, we can predict how much you will get in return for the money you spend on PPC. Every dollar you spend is trackable and a good PPC agency is able to tell you exactly the returns (ROI) you get.
So you can scale steadily and consistently at your pace while catching up with the rising sales demand by expanding your business operations.
Effective method to capture over 50% share and dominate the market
The top 5% of companies in many industries capture 50% of the business. If you want to become a market leader in your industry, PPC is a must-have. By working with the right PPC agency in Sydney, you can outperform your major competitors to capture and dominate a larger market share.
Once the PPC campaigns are well-optimised and you start getting a lot of business, it will be tough for competitors to catch up. We will also help you stay ahead by testing and launching the latest PPC campaign technologies introduced by Google, Meta, TikTok, and other platforms, using the advancements of artificial intelligence (AI).
Clarity is key to business growth. Reach out to us to understand the growth potential.
Still not sure of PPC?
Our work
Some brands we helped succeed.
See how some of our clients scaled their businesses by working closely with us.
Our approach to
Getting you results from successful PPC campaigns
We meet with you to understand your business, goals and revenue targets for PPC campaigns. Clarity is key to ensure expectations are aligned and clear. We do our research and present you with a media plan that includes budgets and expected results.
We start with research and competitor analysis. After identifying the ideal client personas for your business, we start building the necessary landing pages and campaigns. The landing pages will be built to increase conversion rates. Compelling graphics and ad copy will be written to test different variations and bring the maximum results.
Tracking is one of the most important steps for PPC campaigns. We ensure that all the necessary tracking is in place and that the tracking setup is thoroughly checked and verified before the campaigns go live. We will carry out a few more checks once the campaigns are live to ensure the data recorded is accurate.
The campaigns will be launched after all the quality checks are complete. We will be monitoring campaigns on a daily basis within the first month and doing the necessary optimisations to reduce and achieve a steady cost per lead/sales. Once the campaigns are stable, we will start a discussion with you on how to scale.
Our approach to
Getting you results from successful PPC campaigns
Discovery call
We meet with you to understand your business, goals and revenue targets for PPC campaigns. Clarity is key to ensure expectations are aligned and clear. We do our research and present you with a media plan that includes budgets and expected results.
Campaign set up
We start with research and competitor analysis. After identifying the ideal client personas for your business, we start building the necessary landing pages and campaigns. The landing pages will be built to increase conversion rates. Compelling graphics and ad copy will be written to test different variations and bring the maximum results.
Tracking set up
Tracking is one of the most important steps for PPC campaigns. We ensure that all the necessary tracking is in place and that the tracking setup is thoroughly checked and verified before the campaigns go live. We will carry out a few more checks once the campaigns are live to ensure the data recorded is accurate.
Launch, optimise and scale
The campaigns will be launched after all the quality checks are complete. We will be monitoring campaigns on a daily basis within the first month and doing the necessary optimisations to reduce and achieve a steady cost per lead/sales. Once the campaigns are stable, we will start a discussion with you on how to scale.
Our approach to
Getting you results from successful PPC campaigns
Discovery call
We meet with you to understand your business, goals and revenue targets for PPC campaigns. Clarity is key to ensure expectations are aligned and clear. We do our research and present you with a media plan that includes budgets and expected results.
Campaign set up
We start with research and competitor analysis. After identifying the ideal client personas for your business, we start building the necessary landing pages and campaigns. The landing pages will be built to increase conversion rates. Compelling graphics and ad copy will be written to test different variations and bring the maximum results.
Tracking set up
Tracking is one of the most important steps for PPC campaigns. We ensure that all the necessary tracking is in place and that the tracking setup is thoroughly checked and verified before the campaigns go live. We will carry out a few more checks once the campaigns are live to ensure the data recorded is accurate.
Launch, optimise and scale
The campaigns will be launched after all the quality checks are complete. We will be monitoring campaigns on a daily basis within the first month and doing the necessary optimisations to reduce and achieve a steady cost per lead/sales. Once the campaigns are stable, we will start a discussion with you on how to scale.
Where performance marketing meets technology
There's more we can do to drive your business's revenue
PPC, also known as pay-per-click is an advertising method in which advertisers are charged for each click on their ads. Without relying on organic traffic, PPC allows businesses to purchase visits to their websites. Advertisers participate in keyword bidding to ensure their ads are displayed to the audience through search engines.
Platforms for PPC advertising include Google Ads, which was previously known as Google AdWords for search and display ads. Additionally social media platforms such as Facebook, Instagram and LinkedIn are choices for running PPC campaigns, on social media.
PPC advertisements provide advantages such as visibility in search engines targeting specific audiences with precision with adequate budget management it helps generate immediate traffic and results.
PPC experts conduct research on keywords to find effective ones. They take into account factors like search volume, competition, and user intent in order to compile a targeted keyword list for their campaigns.
Certainly, PPC advertising has proven to be effective for businesses across different sectors and sizes. It serves as a marketing strategy that drives traffic and generates leads or sales. When a PPC campaign is optimized and targeted properly it can bring great benefits to businesses.
The success of PPC campaigns is measured through various key performance indicators (KPIs) such as Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Return on Ad Spend (ROAS), and overall Return on Investment (ROI).
While it's possible to manage PPC campaigns on your own, it requires knowledge, expertise, and time to achieve optimal results. Many businesses prefer to outsource PPC services to professionals to maximize their campaign effectiveness and minimize wasted ad spend.
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